Ashland University Students Compete in 2025 Bateman PR Case Study

 Ashland University students create PR campaign for EveryLibrary to promote community and access.

Founded in 1973 and named for public relations professional J. Carroll Bateman, the Bateman Case Study Competition requires student teams to conduct research, develop, carry out, and assess a public relations campaign for a real client. Every year, over 75 teams participate in the competition, giving students practical experience. Three finalists are selected to pitch their campaigns to the sponsor, who has the right to hear the concepts after a rigorous judging procedure.

The 2025 Bateman Case Study Competition, organized by the Public Relations Student Society of America, is being participated in by four Ashland University students. According to a statement from Ashland University, Mikayla Alcantar, Dana Krukovska, Katelyn Meeks, and Maksym Polianskyi, members of the PRSSA chapter, are creating a public relations campaign for EveryLibrary, an advocacy group that supports public libraries around the country.

By interacting with college campuses like Ashland University and rural areas like Ashland, the team hopes to expand and fortify Every Library's grassroots basis. In addition to offering more than just books, the campaign highlights the diverse role public libraries play in small towns.

Access to technology, help with tax preparation and job searching, craft gatherings, and educational courses for all ages are among the activities offered.  Libraries also act as gathering places and archives for local history. A library is much more than a collection of books, according to Sandra Hedlund Tunnell, head of the Ashland Public Library's Board of Trustees.  It provides access to computers, reading, and movies, but it also acts as a "third space" that is separate from both home and the workplace. 

A library serves as a gathering place for the community where everyone may participate for free and improve it just by doing so. In order to involve the Ashland community and fellow Ashland University students in grassroots activism for public financing and library access, the Bateman team is developing multimedia content and putting tactics into action.


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